We’ll walk you through the content creation process from start to finish, and demonstrate how creating great content can help your audiences and customers find solutions and answers to their problems. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.Ĭreating great content starts with a well-established process.
But doing it well can truly impact your business. In addition, most content creation processes involve thorough rounds of edits with other stakeholders before content is ready for publish.īecause content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. What is content creation?Ĭontent creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. Not to mention that’s how we earn our keep.
When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage with our audience and influence revenue. Content creation is the single most time-consuming responsibility for today’s content marketers.
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